service Provided

Concept, Design, Illustration, Animation

aGENCY / client

HOGARTH WORLDWIDE / COVESTRO

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Summary

Covestro is a global company specializing in the production of high-performance materials. Headquartered in Leverkusen, Germany, the company operates in various areas including polyurethanes, polycarbonates, and specialty chemicals. Covestro aims to find sustainable solutions to the challenges of our time and create a better world for future generations.

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Hogarth Worldwide is a global marketing agency that specializes in producing advertising and marketing materials. They work with some of the world's biggest brands, offering a wide range of services, including content creation, post-production, translation, and localization. With a presence in over 30 countries, Hogarth is one of the leading agencies in the advertising industry.

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We've got work to do

Covestro needed to demonstrate how to use its new container design for spray guns. There weren't many pictures of the design yet, but we needed to illustrate the container and explain how its revolutionary design works.

We decided to deviate slightly from the technical drawings and recreate the images with a clean, illustrative design. It was important to convey the idea of the project being clean and easy to use.

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Hogarth Worldwide asked me to help

— Create a storyboard that reflects the simplicity of the concept.

— Use an illustrative design that recreates the cleaness of its mechanism.

— Choose a colour palette that is both attractive and elegant.

— Deliver excitement about the product.

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what I got in return

I really had fun during this project. To be able to work closely with the team at Hogarth Worldwide to deliver this short, but very rewarding project was a gift to me.

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